- On March 11, 2020
- By Kunal Bhoir
How digital marketing is used to boost leads for your business
If you’re looking to generate more leads for your HRMS software then you are at the right place In this blog you’ll learn how digital marketing can be used effectively to increase the leads to your business. Below article is about How to use Digital Marketing for HRMS Software.
Whole world is getting digital and so should business. Digital marketing is blooming, can help you attain the level of growth you need and stand out from the rest . It provides constant flow of traffic to your website who will eventually turn into potential leads for your HRMS software .
Below are some strategies that can be used
strategies like Search engine optimization , and Paid marketing can be done for the benefit of sale of your HRMS software
In Search engine optimization we can use different ways for our product to Rank on SERP .
Below are steps of How to use Digital Marketing for HRMS Software
1.Blogs & Forum Comments
Blog & Forum commenting plays an important role to attract traffic i.e. to get visitors on to the blog or website and create a relationship with the users or readers. Good traffic to your website will eventually lead to quality leads to your business.
2.Social Media promotions
Social media is a great platform to promote your website/ product. Social media plays an important role to drive leads as it is a valuable tool to build your brands reputation on digital platform. Social media connects the customer to your business. Every business should have a great social media presence.
Keep your traffic organic, as much as possible while attracting the best quality links to boost your online visibility. Backlinks are used by search engines to improve ranking of your website and thus will increase your website traffic and leads.
4.Q & A sites
By being active on Q&A sites your business can enhance its online reputation along with building more traffic to your website, and cross promoting content. As you provide helpful answers to your target market these leads will be more inclined to connect with you on social media and on your website.
Business reviews is the key factor to attract new customers to your website. Good business reviews builds a great reputation of your business as it is the first thing people checks before visiting your website. It gives your customer confidence about your business
Tools are used for Paid marketing
Google Ads are extremely productive way to drive relevant, quality traffic to your website. Google offers paid advertisements which appear in search results on google.com with the use of Google AdWords or advertisements that appear on other websites through the Display Network and Google’s AdSense program. It gives faster results than SEO.
2.Google Analytics (for insights)(Free & paid version)
Google Analytics helps to shape your business by giving valuable insights.It helps to analyze your customer needs so you can deliver better.It is helps you to learn about your business so that you will create a well-tailored product that your customers will love. It is available in standard version which is free and premium version i.e Google Analytics 360.
MailChimp provides a web-based email marketing service. Email marketing is the key step to boost your HRMS business using Digital Marketing. It helps you design emails & newsletters, share them on social networks, integrate with services you already use, and track your results. MailChimp offers the Free plan as well as Paid plan I.e MailChimp pay as you go plan.
Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns. Facebook recently combined Ads Manager and Power Editor into one platform to make it easier to create and monitor ads campaigns across multiple advertising platforms owned by Facebook, including Instagram ads.
5.SEMrush (Tool for SEO)
SEMrush is one of the most widely used tool for SEO. This tool is used to keyword research for your website, spy on competitors’ data, runs an SEO audit of your blog, looks for backlinks opportunities and lots more.
By Sakshi Surve
Digital Marketing Specialist